Brand immortality
how brands can live long and prosper
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Author
Contributions
- Field, Peter. - Contributor
Publication
2008 - Kogan Page, London, England
Language
English
Word Count
80,000 words, Guess
Page Count
320 pages
Identifiers
- Internet Archivebrandimmortality00prin
- Internet Archivebrandimmortality00prin_101
- ISBN-139780749449285
- ISBN-100749449284
- LibraryThing7767289
and 5 more
- Goodreads5673385
- Library of Congress Control Number2008022897
- OCLC Control Number231162503
- Better World Books9780749449285
- Open LibraryOL16899913M
Classifications
- DDC658.8/27
- LCCHD69.B7 .P749 2008
- LCCHD69.B7.P749 2008
and 1 more
- LCCHD69.B7 P749 2008
Description
Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help you beat the odds in winning, retaining and satisfying customers - and thus help you achieve brand immortality.
Subjects
Other Editions
- Brand immortality: how brands can live long and prosper
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