Challenging the Big Brands
How New Brands Win Market Share with Innovative Design (Design Secrets)
New Ed edition
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Author
Publication
2004-11-01 - Rockport Publishers
Language
English
Word Count
44,000 words, Guess
Page Count
176 pages
Physical Format
Paperback
Identifiers
- ISBN-101592530931
- ISBN-139781592530939
- LibraryThing7939103
- Open LibraryOL8867393M
First Sentence
Nearly two decades after creating the overnight delivery industry, Federal Express founder and CEO Frederick W. Smith and management discovered the Memphis-based company in the unorthodox position of the hunted rather than the hunter.
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