Model-audience relevance in contemporary advertising
targeting the cognitively young
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Author
Contributions
- Szmigin, Izabelle. - Contributor
- University of Birmingham. Department of Commerce. - Contributor
Publication
1998 - Department of Commerce, University of Birmingham, Birmingham, United Kingdom
Language
English
Subjects
Series Statement
- Working papers in commerce / Department of Commerce, University of Birmingham -- no.98/02
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