Angel in the Marketplace
Jean Wade Rindlaub and the Selling of America
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Author
Publication
2020 - University of Chicago Press, Chicago (Illinois)
Language
English
Word Count
75,250 words, Guess
Page Count
301 pages
Physical Format
E-book
Identifiers
- Open LibraryOL30158863M
- ISBN-139780226486468
- OCLC Control Number1130319508
- Library of Congress Control Number2019053531
Classifications
- DDC659.1092 [B]—dc23
- LCCHF5810.R56 W39 2020
Description
"Ellen Wayland-Smith's ambitious and revealing book is in one sense a biography of Jean Wade Rindlaub, a major yet little-known figure in postwar American advertising, responsible for many of the most influential campaigns for domestic products (Betty Crocker, Chiquita Bananas, etc.). Yet it goes much farther by plumbing not merely midcentury American corporate capitalism but the religious and geopolitical beliefs that advertising embodied and propounded. Rindlaub's own Calvinistic beliefs and her embrace of the corporation were central to the commodification and repackaging of American women's needs and desires in the postwar world. This is riveting cultural history built around a fascinating yet normative woman who used her considerable power in the workplace to encourage other women to stick to their kitchens, both figuratively and literally"--
First Sentence
In 1977, long before Mad Men, Patricia Tierney revealed the life of a sheep among the wolves of Madison Avenue in the 1960s.
Subjects
Other Editions
- Angel in the Marketplace: Jean Wade Rindlaub and the Selling of America
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