Author

Publication

1990 - MCB University Press, Bradford, United Kingdom

Language

English

Word Count

12,750 words, Guess

Page Count

51 pages

Identifiers

  • ISBN-10086176529X
  • ISBN-139780861765294
  • Open LibraryOL20627793M

Subjects

Series Statement

  • European journal of marketing -- v.24, no.11

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