Publication

2007 - Wiley, Hoboken, N.J, New Jersey

Language

English

Word Count

98,500 words, Guess

Page Count

394 pages

Identifiers

and 2 more
  • Better World Books9780470152522
  • Open LibraryOL18820583M

Classifications

  • DDC658.8720285536
  • LCCHF5415.1265 .J33 2007
  • LCCHF5415.1265

Description

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Description

Presents strategies for writing a successful Internet marketing campaign using Google AdWords.

Subjects

Other Editions

  • AdWords for dummiesWiley2007-01-01

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