Author

Contributions

  • Sprague, Christopher R. - Contributor

Publication

1972 - M.I.T.], [Cambridge, Massachusetts

Language

English

Word Count

4,500 words, Guess

Page Count

18 pages

Identifiers

Subjects

Topics

Data processingAdvertising media planningAdvertising media planning -- Data processing

Series Statement

  • Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- no. 595-72
  • Working paper (Sloan School of Management) -- 595-72.

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