Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)
2nd edition
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Word Count
49,500 words, Guess
Page Count
198 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL9660012M
- ISBN-100658001329
- ISBN-139780658001321
- Goodreads6237002
- LibraryThing2736785
Classifications
- LCCHF5415.13 .P3245 2000
Description
"Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level.". "Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented for beginning marketers, small business owners, and entrepreneurs."--BOOK JACKET.
Subjects
Other Editions
- Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)
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