Publication

2000-06-01 - McGraw-Hill Trade

Language

English

Word Count

49,500 words, Guess

Page Count

198 pages

Physical Format

Paperback

Identifiers

  • Open LibraryOL9660012M
  • ISBN-100658001329
  • ISBN-139780658001321
  • Goodreads6237002
  • LibraryThing2736785
and 2 more

Classifications

  • LCCHF5415.13 .P3245 2000

Description

"Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level.". "Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented for beginning marketers, small business owners, and entrepreneurs."--BOOK JACKET.

Subjects

Other Editions

  • Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)PaperbackMcGraw-Hill Trade2000-06-01

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