Knowledge@Wharton on Building Corporate Value
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Publication
2002-10-18 - Wiley
Language
English
Word Count
72,000 words, Guess
Page Count
288 pages
Identifiers
- Open LibraryOL7598553M
- ISBN-139780471008309
- ISBN-100471008303
- OCLC Control Number50143497
- OCLC Control Number50301768
and 4 more
- OCLC Control Numberknowledgewharton0000unse
- Library of Congress Control Number2002010163
- Goodreads1548662
- LibraryThing4983480
Classifications
- LCCHD30.37 .K58 2003
Description
"The true Internet story is in your company and your ability to formulate information-based strategies to yield sustainable competitive advantage. Knowledge@Wharton On Building Corporate Value draws on frontline research and case studies, interviews with industry leaders, and content from world-renowned Wharton School executive programs to explore how your company can build value by capitalizing on the Internet and its still-evolving capabilities. Providing a framework for developing and implementing business models and investment strategies designed for today's marketplace, it details: Strategic and tactical lessons for leveraging the Internet capabilities of your business; Four key drivers for creating value through the Internet; and proven techniques for using the Internet to target - and capture - newly profitable market microsegments."--BOOK JACKET.
First Sentence
Inspiration came to Louis H. Borders back in 1997.
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