Successful e-mail marketing strategies
from hunting to farming
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Author
Contributions
- Sweetser, Arthur - Contributor
Publication
2009 - Racom Communications, Chicago, IL, Illinois
Language
English
Word Count
98,750 words, Guess
Page Count
395 pages
Identifiers
- Internet Archivesuccessfulemailm0000hugh
- ISBN-101933199164
- ISBN-139781933199160
- Library of Congress Control Number2011278428
- OCLC Control Number261177018
and 1 more
- Open LibraryOL25360079M
Classifications
- DDC658.872
- LCCHF5415.1265 .H84 2009
Description
When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
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