Contributions

  • Sweetser, Arthur - Contributor

Publication

2009 - Racom Communications, Chicago, IL, Illinois

Language

English

Word Count

98,750 words, Guess

Page Count

395 pages

Identifiers

and 1 more

Classifications

  • DDC658.872
  • LCCHF5415.1265 .H84 2009

Description

When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.

Subjects

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