Author

Contributions

  • Myers, Phil. - Contributor
  • Scott, David Meerman. - Contributor

Publication

2008 - J. Wiley & Sons, Hoboken, N.J, New Jersey

Language

English

Word Count

50,750 words, Guess

Page Count

203 pages

Identifiers

and 4 more

Classifications

  • DDC658.4/09
  • LCCHF5386 .S886 2008
  • LCCHF5386.S886 2008

Description

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Subjects

Links

Other Editions

  • Tuned in: uncover the extraordinary opportunities that lead to business breakthroughsJ. Wiley & Sons2008-01-01

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!