Tuned in
uncover the extraordinary opportunities that lead to business breakthroughs
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Author
Contributions
- Myers, Phil. - Contributor
- Scott, David Meerman. - Contributor
Publication
2008 - J. Wiley & Sons, Hoboken, N.J, New Jersey
Language
English
Word Count
50,750 words, Guess
Page Count
203 pages
Identifiers
- Internet Archivetunedinuncoverex00stul_598
- ISBN-139780470260364
- ISBN-10047026036X
- Goodreads2426344
- LibraryThing5682912
and 4 more
- Library of Congress Control Number2007051634
- OCLC Control Number185123415
- Better World Books9780470260364
- Open LibraryOL18008647M
Classifications
- DDC658.4/09
- LCCHF5386 .S886 2008
- LCCHF5386.S886 2008
Description
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Subjects
Links
Other Editions
- Tuned in: uncover the extraordinary opportunities that lead to business breakthroughs
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