Competitive positioning in UK grocery retailing
an empirical study of consumers' mental models
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Author
Contributions
- Tomes, Anne E. - Contributor
- Padmore, Joanne. - Contributor
Publication
1993 - Sheffield University, School of Management, Sheffield, United Kingdom
Language
English
Subjects
Series Statement
- Management discussion paper series / Sheffield University, School of Management -- no.24
- Management discussion paper (Sheffield University, School of Management) -- no.24.
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