Marketing
a guide to the fundamentals
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Author
Publication
2009 - Bloomberg Press, New York, New York (State)
Language
English
Word Count
135,000 words, Guess
Page Count
540 pages
Identifiers
- Internet Archivemarketingguideto0000fors
- ISBN-139781576603291
- ISBN-101576603296
- Library of Congress Control Number2009036756
- OCLC Control Number263978207
and 2 more
- Better World Books9781576603291
- Open LibraryOL24062473M
Classifications
- DDC658.8
- LCCHF5415 .F5666 2009
- LCCHF5415.F5666 2009
Description
"For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
Subjects
Other Editions
- Marketing
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