Publication

1985 - Dunod, Paris, France

Language

French

Word Count

86,500 words, Guess

Page Count

346 pages

Identifiers

  • ISBN-102040156550
  • ISBN-139782040156558
  • Open LibraryOL21225168M

Classifications

  • DDC153.852 K17c
  • LCCBF637P4

Subjects

Topics

PublicityPersuasion (Psychology)Publicity -- Psychological aspectsPsychological aspects of Publicity

Series Statement

  • Dunod entreprise, ISSN 0335-4784

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