Loyalty Schemes in Retailing
a Comparison of Stand-Alone and Multi-Partner Programs
Our rough guess is there are 74,250 words in this book.
At a pace averaging 250 words per minute, this book will take 4 hours and 57 minutes to read. With a half hour per day, this will take 10 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Word Count
74,250 words, Guess
Page Count
297 pages
Identifiers
- ISBN-139781306561938
- ISBN-101306561930
- Better World Books9781306561938
- Open LibraryOL29291715M
Description
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-of-mouth. While program members showed significantly higher levels of loyalty than non-members, those of the stand-alone solution did so to an even greater extent than those of the coalition scheme.<BR> «Best Dissertation of 2011» by the WU ? Vienna University of Economics and Business and Winner of the «Outstanding Award 2011» by the ECR Austria.
Subjects
Other Editions
- Loyalty Schemes in Retailing
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!