Author

Contributions

  • Carl W. Stern (Editor) - Contributor
  • Michael S. Deimler (Editor) - Contributor

Publication

2006-04-28 - Wiley

Language

English

Word Count

103,250 words, Guess

Page Count

413 pages

Identifiers

and 4 more

Classifications

  • LCCHD30.28.B677 2006

Description

"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Jacket.

First Sentence

WHAT IS STRATEGY?

Subjects

Other Editions

  • The Boston Consulting Group on Strategy: Classic Concepts and New PerspectivesWiley2006-04-28

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