Author

Publication

2000 - Jossey-Bass Publishers, San Francisco, California

Language

English

Word Count

73,250 words, Guess

Page Count

293 pages

Identifiers

and 1 more
  • LibraryThing2542058

Classifications

  • LCCHV41.2 .W355 2000

Description

"In this practical guide, fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission."--BOOK JACKET.

First Sentence

Why do you do what you do?

Subjects

Series Statement

  • The Jossey-Bass nonprofit & public management series

Other Editions

  • The five strategies for fundraising successJossey-Bass Publishers2000

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