Contributions

  • Botten, Neil - Contributor
  • Chartered Institute of Marketing - Contributor

Publication

2008 - Elsevier/Butterworth-Heinemann, Amsterdam, Netherlands

Language

English

Word Count

56,750 words, Guess

Page Count

227 pages

Physical Format

Electronic resource

Identifiers

and 3 more

Classifications

  • LCCHF5415 .H37 2008eb

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