Author

Contributions

  • Robinson, Patrick J., joint author. - Contributor
  • Fitzroy, Peter T., joint author. - Contributor
  • Marketing Science Institute. - Contributor

Publication

1967 - Allyn and Bacon, Boston, Massachusetts

Language

English

Word Count

48,500 words, Guess

Page Count

194 pages

Identifiers

Classifications

  • DDC658.83
  • LCCHF5415.1 .G68

Subjects

Series Statement

  • Marketing Science Institute. Series of books

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