Win bigly
persuasion in a world where facts don't matter
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Word Count
72,000 words, Guess
Page Count
288 pages
Identifiers
- ISBN-100735219710
- ISBN-139780735219717
- Library of Congress Control Number2017034760
- OCLC Control Number1001413957
- Better World Books9780735219717
and 1 more
- Open LibraryOL26929991M
Classifications
- DDC303.3/42
- LCCBF637.P4 A23 2017
- LCCBF637.P4A23 2017
Description
Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.
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