Consumers
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Publication
2003 - McGraw Hill Higher Education
Language
English
Word Count
190,250 words, Guess
Page Count
761 pages
Identifiers
- ISBN-139780071247092
- ISBN-100071247092
- Open LibraryOL50496920M
Description
This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
Subjects
Topics
Other Editions
- Consumers
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