Publication

2003 - McGraw Hill Higher Education

Language

English

Word Count

190,250 words, Guess

Page Count

761 pages

Identifiers

  • ISBN-139780071247092
  • ISBN-100071247092
  • Open LibraryOL50496920M

Description

This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

Subjects

Topics

ForbrugeradfærdForbrugsmønstreForbrugersociologi

Other Editions

  • ConsumersMcGraw Hill Higher Education2003

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!