Publication

1999-08-01 - Harvard Business School Press

Language

English

Word Count

60,500 words, Guess

Page Count

242 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number99020608
  • LibraryThing542616
  • Goodreads1590904

Classifications

  • LCCHD53 .L46 1999

Description

"Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of human behavior for stimulating and directing the group dynamics that lie at the heart of innovative thinking. The book clearly outlines and analyzes each step in the creative process and gives practical suggestions for managing creative teams, including specific techniques for composing groups to maximize creative abrasion, re-channeling the tensions of conflicting points of view into new ideas and alternative options, and failing forward to success."--BOOK JACKET.

First Sentence

Jeri Davis, vice president of R&D for the company, glanced around the room.

Subjects

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