When Sparks Fly
Igniting Creativity in Groups
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Author
Publication
1999-08-01 - Harvard Business School Press
Language
English
Word Count
60,500 words, Guess
Page Count
242 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8089961M
- ISBN-139780875848655
- ISBN-100875848656
- OCLC Control Number40857094
- OCLC Control Numberwhensparksfly00doro
and 3 more
- Library of Congress Control Number99020608
- LibraryThing542616
- Goodreads1590904
Classifications
- LCCHD53 .L46 1999
Description
"Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of human behavior for stimulating and directing the group dynamics that lie at the heart of innovative thinking. The book clearly outlines and analyzes each step in the creative process and gives practical suggestions for managing creative teams, including specific techniques for composing groups to maximize creative abrasion, re-channeling the tensions of conflicting points of view into new ideas and alternative options, and failing forward to success."--BOOK JACKET.
First Sentence
Jeri Davis, vice president of R&D for the company, glanced around the room.
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