Controlling the message
new media in American political campaigns
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Publication
2015 - New York University Press, New York (State)
Language
English
Word Count
79,000 words, Guess
Page Count
316 pages
Identifiers
- Internet Archivecontrollingmessa0000unse
- ISBN-101479886351
- ISBN-101479867594
- ISBN-139781479886357
- ISBN-139781479867592
and 5 more
- Library of Congress Control Number2014044421
- OCLC Control Number893452373
- Better World Books9781479867592
- Better World Books9781479886357
- Open LibraryOL27183030M
Classifications
- DDC324.7/30973
- LCCJK2281 .C66 2015
- LCCJK2281.C66 2015
Description
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
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