Publication

2015 - New York University Press, New York (State)

Language

English

Word Count

79,000 words, Guess

Page Count

316 pages

Identifiers

  • Internet Archivecontrollingmessa0000unse
  • ISBN-101479886351
  • ISBN-101479867594
  • ISBN-139781479886357
  • ISBN-139781479867592
and 5 more
  • Library of Congress Control Number2014044421
  • OCLC Control Number893452373
  • Better World Books9781479867592
  • Better World Books9781479886357
  • Open LibraryOL27183030M

Classifications

  • DDC324.7/30973
  • LCCJK2281 .C66 2015
  • LCCJK2281.C66 2015

Description

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Subjects

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