Publication

2011 - Taylor & Francis Group

Language

English

Word Count

68,000 words, Guess

Page Count

272 pages

Identifiers

and 2 more
  • OCLC Control Number641536282
  • Better World Books9780415586832

Classifications

  • LCCP94.6B46 2011
  • LCCP94.6 B46 2011
  • LCCP94.6 B46 2011eb

Description

"This provocative text considers the state of media and cultural studies today after the demolition of the traditional media paradigm, and engages with the new, active consumer culture. "Media Studies, particularly within schools, has until recently been concerned with mass media and the effects of 'the media' in society and on people. As new media technology has blurred the boundaries between the audience and the media, the status of this area of education is threatened. Whilst some have called for a drastic re-think (Media Studies 2.0), others have called for caution, arguing that the power dynamics of ownership and gatekeeping are left intact. "This book uses cultural and technological change as a context for a more forensic exploration of the traditional dependence on the idea of 'the media' as one homogenous unit. It suggests that it would be liberating for students, teachers and academics to depart from such a model and shift the focus to people and how they create culture in this contemporary 'mediascape'."-- Publisher description.

Subjects

Other Editions

  • After the MediaTaylor & Francis Group2011
Show 2 more editions

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