Publication

2000-03-08 - Financial Times/Prentice Hall

Language

English

Word Count

58,500 words, Guess

Page Count

234 pages

Physical Format

Textbook Binding

Identifiers

and 1 more
  • Goodreads5238548

Classifications

  • LCCHF1416 .A535 2000

Description

"The SILK Road offers a new perspective on how the international marketer adds value to the organization. One that is as relevant to small businesses as large multinationals. It maps a path that takes account of the Social Information, Learning and Knowledge - SILK - and the human factors - PASSIONrequired to build successful business worldwide."--Jacket.

Subjects

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