Contributions

  • Duerr, Edwin. - Contributor
  • Strandskov, Jesper. - Contributor

Publication

2004 - Financial Times/Prentice Hall, Harlow, England, England

Language

English

Word Count

166,500 words, Guess

Page Count

666 pages

Identifiers

and 2 more
  • Goodreads1767587
  • LibraryThing3723139

Classifications

  • DDC658.8/4
  • LCCHF1416 .I617 2004

Description

"Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket.

Subjects

Other Editions

  • International marketing and export managementFinancial Times/Prentice Hall2004

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