Testimonial advertising in the American marketplace
emulation, identity, community
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Contributions
- Moskowitz, Marina, 1968- - Contributor
- Schweitzer, Marlis. - Contributor
Publication
2009 - Palgrave Macmillan, New York, New York (State)
Language
English
Word Count
60,000 words, Guess
Page Count
240 pages
Identifiers
- Internet Archivetestimonialadver0000unse
- ISBN-100230615600
- ISBN-139780230615601
- Library of Congress Control Number2009021748
- OCLC Control Number369141623
and 2 more
- Better World Books9780230615601
- Open LibraryOL24115235M
Classifications
- DDC659.1
- LCCHF5823 .T37 2009
- LCCE16-E18.85HCHF5410-5
Subjects
Topics
HistoryAdvertisingIndustrial promotionPsychological aspectsBusiness enterprises, united statesAdvertising -- United States -- HistoryAdvertising -- United States -- Psychological aspects
Places
Other Editions
- Testimonial advertising in the American marketplace: emulation, identity, community
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