Publication

2008-03-07 - Jossey-Bass

Language

English

Word Count

72,000 words, Guess

Page Count

288 pages

Physical Format

Hardcover

Identifiers

and 4 more

Classifications

  • LCCHD59.2 .H38 2008
  • LCCHD69.B7
  • DDC658.8/27

Subjects

Other Editions

  • Taking Brand InitiativeHardcoverJossey-Bass2008-03-07

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