Publication

1995 - Sage Publications, Thousand Oaks, California

Language

English

Word Count

52,000 words, Guess

Page Count

208 pages

Identifiers

  • Internet Archiveessentialsofmass0000berg
  • ISBN-10080397356X
  • ISBN-100803973578
  • ISBN-139780803973565
  • ISBN-139780803973572
and 7 more
  • Goodreads4571098', '719524
  • LibraryThing659344
  • Library of Congress Control Number95011882
  • OCLC Control Number32203810
  • Better World Books9780803973572
  • Better World Books9780803973565
  • Open LibraryOL1280056M

Classifications

  • DDC302.23/0973
  • LCCP90 .B413 1995
  • LCCP90.B413 1995

Description

Arthur Asa Berger combines his broad knowledge of the field with his ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. --From publisher's description.

Subjects

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