The death of spin

Description

Charts the rise and fall of the spin culture of the last two decades... Every decade has its own identity, key values and needs. The 1990s were the age of spin, when the materialism of the 1980s, the desire for instant communication and soundbite democracy came together in the spin culture. This spread throughout society from business and politics even to charities and the church. Somewhere in these polished communications the message was lost. In this fascinating and highly readable work George Pitcher tells the story of the rise and fall of the spin culture, predicting its final death in the early years of the twenty first century. He examines methods of communication as a reflection of and within the context of the values of society and the process of democracy, before drawing on his considerable experience both as the giver and receiver of spin, to examine how we can move beyond the age of spin. A zeitgeist work th...

Description

"Spin-culture, the Zeitgeist of the last two decades of the twentieth century, is finally dying in the early years of the twenty-first. Far from being just a political phenomenon, spin-culture has infected the way we do business, how our media work and our institutions, from the Church to the Royal Family. It is both a product of the society in which we live and a replacement for engagement with real issues - a triumph of presentation over content, that values how we are perceived rather than how we behave or what we believe." "George Pitcher, who has operated at senior levels on both the recovering and transmitting sides of spin, traces the roots of spin-culture in the Thatcher years, identifies where it all went wrong in the Nineties and predicts how our attitudes to communication in all walks of life have to change for the future."--Jacket.

Subjects

Other Editions

• The death of spinWiley2003-01-01
• Death of SpinWiley & Sons, Incorporated, John2003-01-01
• The Death of SpineBookJohn Wiley & Sons, Ltd.2003-01-01
• Death of SpinWiley & Sons, Incorporated, John2004-01-01
• Death of SpinWiley & Sons, Incorporated, John2007-01-01