Author

Publication

1999-08-01 - NTC Publications

Word Count

84,000 words, Guess

Page Count

336 pages

Physical Format

Paperback

Identifiers

  • Open LibraryOL8918639M
  • ISBN-139781841160306
  • ISBN-10184116030X
  • OCLC Control Number44058162
  • Goodreads3098803
and 1 more
  • LibraryThing758038

First Sentence

Writing a history of qualitative research theory, methods and practice for those interested in qualitative marketing research turned out to be far more difficult than I imagined it would be for three reasons.

Subjects

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