International brand management of Chinese companies
case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
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Word Count
92,250 words, Guess
Page Count
369 pages
Identifiers
- Internet Archiveinternationalbra00bell
- Internet Archiveinternationalbra0000bell
- ISBN-139783790820294
- ISBN-103790820296
- Goodreads5924019
and 4 more
- Library of Congress Control Number2008923751
- OCLC Control Number232358786
- Better World Books9783790820294
- Open LibraryOL18567498M
Classifications
- LCCHF5415.15 .B45 2008
- LCCHF5410-5417.5
Description
"This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management."--BOOK JACKET.
Subjects
Topics
Places
Series Statement
- Contributions to economics
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