Exploring brand equity
an insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioral, monetary worth, and multidimensional aspects of brand equity
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Publication
1995 - Advertising Research Foundation, New York, NY, New York (State)
Language
English
Word Count
82,250 words, Guess
Page Count
329 pages
Identifiers
- Open LibraryOL61477701M
- OCLC Control Number32692300
Series Statement
- ARF research reference series book
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