Principles of marketing
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Author
Contributions
- Pintel, Gerald, joint author. - Contributor
Publication
1972 - Prentice-Hall, Englewood Cliffs, NJ, New Jersey
Language
English
Word Count
100,500 words, Guess
Page Count
402 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveprinciplesofmark0000diam
- ISBN-100137014740
- ISBN-139780137014743
- Goodreads4451502
- Library of Congress Control Number70037781
and 3 more
- Better World Books9780137014743
- Better World BooksW8-BNK-405
- Open LibraryOL5693102M
Classifications
- DDC658.8
- LCCHF5415 .D4847
- LCCHF5415
Description
Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, executive assisting, or executive training. An overview of marketing is presented, which includes such vital areas as channels of distribution, transportation and warehousing, consumer and industrial goods, and pricing and product development. Much of the material included in the text reflects the actual practices of the leading marketers in the United States. Their procedures and recommendations have been incorporated to insure that the student entering the field will be able to apply what he has learned through formal study. - Preface.
Subjects
Topics
Other Editions
- Principles of marketing
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