Author

Contributions

  • Brown, Stephen. - Contributor
  • Maclaran, Pauline. - Contributor

Publication

1998 - University of Ulster, Coleraine, Northern Ireland

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Subjects

Series Statement

  • Marketing and retailing working paper series / University of Ulster, Faculty of Business and Management -- 98/3

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