Strategic Management in the Media
Theory to Practice
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Word Count
64,000 words, Guess
Page Count
256 pages
Identifiers
- Open LibraryOL33309005M
- ISBN-139781473929500
- OCLC Control Number965933214
- Internet Archivestrategicmanagem0000keun
- Library of Congress Control Number2016936400
Classifications
- LCCP96.M34
Description
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC; Explains strategic theory and concepts with insight and clarity; Shows how to understand change and decision-making within media organizations -- Back cover.
Subjects
Topics
Other Editions
- Strategic Management in the Media: Theory to Practice
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