Publication

2015 - Harvard Business School, Boston, MA, Massachusetts

Language

English

Word Count

12,250 words, Guess

Page Count

49 pages

Identifiers

Description

Ranjan Kapur, who spent fifty years in the advertising industry and led one of the largest advertising agencies, Ogilvy and Mather, in India, describes his personal journey over these decades and highlights the dramatic changes in the advertising industry with the opening of Indian economy in the 1990s and the rise of digital technology. Kapur shares his personal experiences of working in three different countries - India, Singapore and the United States, his successes and failures, his experience of turning around a company, his views on global branding, and his reflection on work-life balance.

Subjects

People

Ranjan Kapur

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