Globalisation in theory
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Author
Contributions
- BBC Executive Video Seminars - Contributor
- Films for the Humanities (Firm) - Contributor
Publication
2002 - Films for the Humanities & Sciences, Princeton, N.J, New Jersey
Language
English
Word Count
7,000 words, Guess
Page Count
28 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number57667074
- Open LibraryOL47072265M
Alternate Titles
- Globalization in theory
Description
Discusses Kenichi Ohmae's theory of globalization and his vision of a borderless world. Explains the importance of a global strategy to corporations seeking to do business on a worldwide level; the three C'S-consumers, competition, and individual companies and their relationship to a successful global business strategy; and distinction is drawn between the traditional multinational corporation and the global corporation.
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