The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
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Word Count
100,500 words, Guess
Page Count
402 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL7754595M
- ISBN-139780521800143
- ISBN-100521800145
- OCLC Control Number49795043
- Library of Congress Control Number2002067733
and 2 more
- Goodreads594228
- LibraryThing1822153
Classifications
- LCCK627 .B48 2002
Description
"Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories."--Pub. descr.
First Sentence
The essence of the problem of appropriation of personality may be put very simply: if one person (A) uses in advertising or merchandising the name, voice or likeness of another person (B) without his or her consent, to what extent will that person (B) have a remedy to prevent such an unauthorised exploitation?
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