Author

Publication

2000 - Edward Elgar, Cheltenham, UK, England

Language

English

Word Count

79,250 words, Guess

Page Count

317 pages

Physical Format

Electronic resource

Identifiers

and 1 more

Classifications

  • DDC338.8/8
  • LCCHD2755.5 .C3916 2000eb
  • LCCHD2755.5.C3916 2000

Description

This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.

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