Contemporary advertising and integrated marketing communications
13th ed.
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Author
Contributions
- Weigold, Michael F., 1958- - Contributor
- Arens, Christian. - Contributor
- Arens, William F. - Contributor
Publication
2011 - McGraw-Hill Irwin, Boston, Massachusetts
Language
English
Word Count
184,000 words, Guess
Page Count
736 pages
Identifiers
- ISBN-139780073530031
- ISBN-100073530034
- Library of Congress Control Number2009041919
- Open LibraryOL23944282M
Classifications
- DDC659.1
- LCCHF5821 .B62 2011
Subjects
Topics
Other Editions
- Contemporary advertising and integrated marketing communications
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