Author

Publication

2001-12-01 - Open University Press

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Physical Format

Paperback

Identifiers

  • ISBN-100335199666
  • ISBN-139780335199662
  • LibraryThing2205037
  • Open LibraryOL9866176M

Classifications

  • LCCRA410.56 .S543 2001
  • DDC362.1/068/8

First Sentence

Illustrating from the British National Health Service, this chapter indicates the type of problems in service design and public image which have led people to consider applying marketing methods in public services.

Subjects

Other Editions

  • Responsive HealthcarePaperbackOpen University Press2001-12-01

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