Techno Politics in Presidential Campaigning
New Voices, New Technologies, and New Voters
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Publication
2011 - Routledge, New York, New York (State)
Language
English
Word Count
61,250 words, Guess
Page Count
245 pages
Identifiers
- Open LibraryOL24880565M
- ISBN-139780415879781
- OCLC Control Number881183849
- OCLC Control Number466361237
- Library of Congress Control Number2010024795
Classifications
- DDC324.973/0931
- LCCJK526 2008 T43 2011
Description
The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
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- Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters
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