Publication

2014 - Harvard Business School, Boston, MA, Massachusetts

Language

English

Word Count

7,000 words, Guess

Page Count

28 pages

Identifiers

Description

Güler Sabancı discusses the decisions that helped the Sabancı Group emerge as the leading business conglomerate in Turkey, despite many political and economic crises. She discusses the Group's move towards partnerships with multinational companies, diversification, and globalization as some of the key features of the strategy.

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