A Logo for London
the London Transport bar and circle
New edition
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Author
Publication
2013 - Laurence King Publishing, London, England
Language
English
Word Count
44,000 words, Guess
Page Count
176 pages
Identifiers
- Internet Archivelogoforlondonlon0000lawr_v4y6
- ISBN-101780672969
- ISBN-139781780672960
- OCLC Control Number855705407
- Better World Books9781780672960
and 1 more
- Open LibraryOL26919311M
Classifications
- DDC388.4065421
- LCCNC1002.L63 L396 2013x
- LCCHE311
Description
The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only Londons transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being cool, and its influence has extended into many other fields, including fashion, pop music and counter-culture. This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the companys many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the logo, many of them previously unpublished.--Provided by publisher.
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