Advertising menswear
masculinity and fashion in the British media since 1945
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Word Count
63,500 words, Guess
Page Count
254 pages
Identifiers
- Open LibraryOL27170363M
- ISBN-139781472533432
- ISBN-101472533437
- OCLC Control Number857981375
- OCLC Control Number1201426672
and 1 more
- Library of Congress Control Number2013045221
Classifications
- DDC659.19/687
- LCCHF6161.M38 J6195 2014
- LCCHF6161.M38J6195 2014
and 1 more
- LCCHF6161.C44
Description
In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century.
Subjects
Series Statement
- Dress and fashion research
Other Editions
- Advertising menswear: masculinity and fashion in the British media since 1945
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