Author

Contributions

  • Iyer, Ganesh - Contributor
  • Padmanabhan, V. (Professor of marketing) - Contributor

Publication

2002 - Marketing Science Institute, Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138), Massachusetts

Language

English

Word Count

7,750 words, Guess

Page Count

31 pages

Identifiers

Subjects

Series Statement

  • Working paper -- report no. 02-120
  • Report (Marketing Science Institute) -- no. 02-120

Other Editions

  • Referral infomediariesMarketing Science Institute2002

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