How advertisers portray men and women
the reality gap and its social consequences
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Author
Contributions
- Gardner, Teresa. - Contributor
Publication
1982 - Center for Business and Social Policy, The University of Texas at Dallas, Richardson, TX (P.O. Box 688, Richardson 75080), Texas
Language
English
Word Count
9,500 words, Guess
Page Count
38 pages
Identifiers
- Library of Congress Control Number83622921
- Open LibraryOL2820741M
Classifications
- DDC659.1/042
- LCCHF5827 .E7 1982
Description
"This study examines portrayals of men's and women's roles in 2,000 magazine advertisements that appeared between 1960 and 1979 in Vogue, Ladies' Home Journal, Playboy, and Time."
Subjects
Topics
Places
Series Statement
- Special report / UTD Center for Research in Business and Social Policy
- Special report (University of Texas at Dallas. Center for Research in Business and Social Policy)
Other Editions
- How advertisers portray men and women
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