L'idéation publicitaire
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Author
Publication
1997 - Éditions Transcontinental, Montréal, Québec (Province)
Language
French
Word Count
34,750 words, Guess
Page Count
139 pages
Identifiers
- Internet Archivelideationpublici0000dery
- ISBN-102894720211
- ISBN-139782894720219
- OCLC Control Number36840860
- Open LibraryOL32120565M
Classifications
- DDC659.1
- LCCP93 .5 C734v V. 2
Description
L'auteur explique les mécanismes, les outils et les étapes de la création publicitaire. Il présente une sélection de messages publicitaires conçus au Québec, ainsi que quelques grands maîtres du domaine. Une liste de ressources est offerte en dernière partie.
Subjects
Topics
Series Statement
- Collection Communication visuelle -- v. 2
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