Build Your Own Garage
Blueprints and Tools to Unleash Your Company's Hidden Creativity
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Publication
2001-07-31 - Free Press
Language
English
Word Count
56,000 words, Guess
Page Count
224 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL7926608M
- ISBN-139780743202602
- ISBN-100743202600
- OCLC Control Number46732557
- OCLC Control Numberbuildyourowngara0000schm
and 3 more
- Library of Congress Control Number2001031528
- Goodreads1753038
- LibraryThing393317
Classifications
- LCCHD53 .S36 2001
Description
"Bernd H. Schmitt and Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This new framework demonstrates how any executive can manage the creative tension between the analytic, rational side of business and its dynamic, innovative side. After laying out the broad mission, or "blueprint," for constructing The Garage, Schmitt and Brown present The Toolbox - specific instruments for infusing creativity into all aspects of a business - and show how to use The Blueprint and The Toolbox as essential strategy, recruiting, resource, and communications devices. At the center of this immensely readable book are the "Mastercrafts of The Garage" - technology, branding, and customer-experience management - the organizational forces that guarantee creative efforts are coordinated and well implemented to provide competitive advantage."--BOOK JACKET.
First Sentence
Chaos is associated with the unorganized state of primordial matter before the creation of distinct and orderly forms.
Subjects
Topics
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