Publication

2001-07-31 - Free Press

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number2001031528
  • Goodreads1753038
  • LibraryThing393317

Classifications

  • LCCHD53 .S36 2001

Description

"Bernd H. Schmitt and Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This new framework demonstrates how any executive can manage the creative tension between the analytic, rational side of business and its dynamic, innovative side. After laying out the broad mission, or "blueprint," for constructing The Garage, Schmitt and Brown present The Toolbox - specific instruments for infusing creativity into all aspects of a business - and show how to use The Blueprint and The Toolbox as essential strategy, recruiting, resource, and communications devices. At the center of this immensely readable book are the "Mastercrafts of The Garage" - technology, branding, and customer-experience management - the organizational forces that guarantee creative efforts are coordinated and well implemented to provide competitive advantage."--BOOK JACKET.

First Sentence

Chaos is associated with the unorganized state of primordial matter before the creation of distinct and orderly forms.

Subjects

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